Fynd ties up with Razorpay to power agentic commerce across omnichannel retail

Fynd's commerce stack will integrate Razorpay's payments rails to enable agentic checkout flows for omnichannel brands. Guess, Mothercare, Hamleys, Superdry and Ekke are already live on the platform, signalling early traction among apparel and lifestyle chains exploring AI-led commerce.

— Source publishedTue, 23 Jun, 2026, 16:06 IST·First seen Tue, 23 Jun, 2026, 16:15 IST·Source YourStory

What happened

Fynd partnered with Razorpay to integrate commerce infrastructure with omnichannel payments for agentic commerce, with Guess, Mothercare, Hamleys, Superdry, and

Key facts

  • Rs 17 Cr
  • Rs 7.5 Cr

Why this matters

Watch for consolidation between commerce OS vendors and payment rails as agentic commerce raises switching costs—partnership today, acquisition target tomorrow.

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