Gaana partners Fenix360 to add artist storefronts, merch and ticketing
Gaana and Fenix360 are building an in-app artist-to-fan ecosystem featuring social feeds, digital storefronts, merchandise, ticket sales, paid livestreams and fan-support tools. Fenix360 says artists can retain nearly 70% of revenue generated through its monetisation tools.
What happened
Gaana and Fenix360 launched a direct artist-fan ecosystem in India, adding a social feed, digital storefronts, merchandise, ticket sales, paid livestreams and
Key facts
- Artists can retain almost 70% of revenue generated through Fenix360 monetisation tools.
Why this matters
Fenix360 gives Gaana a faster route into artist services and transactional fan engagement, making music-tech, ticketing, payments and fulfilment partners or targets strategically more relevant.
What to watch
- Number of artists launching active storefronts and the share generating repeat transactions.
- Conversion from artist page visits or streams to ticket, merch and livestream purchases.
- Ticketing inventory depth, exclusive event partnerships and sell-through rates.
- Average order value, merchandise delivery times, return rates and customer-service complaints.
- Creator payout timing, platform take rate and whether the stated revenue share holds after payment, fulfilment and marketing costs.
- Evidence that Gaana promotes commerce features in its core listening experience rather than isolating them in artist pages.
- Competitive responses from streaming, social, ticketing and creator-commerce platforms in India.
- Bundle artist storefront placement with premium listening, telecom distribution or sponsored launch campaigns.
- Prioritize ticketing and limited-edition drops around concerts, album releases and fandom moments, where purchase intent is highest.
- Build shared fulfilment, payment settlement, returns and customer-support infrastructure so artists do not need to operate commerce themselves.
- Use listening and engagement data to target fans with localized merchandise, city-specific ticket offers and livestream upsells.
- Offer creators transparent dashboards and fast payouts to substantiate the near-70% revenue-retention proposition.
- Seek integrations with event promoters, merch suppliers, payment providers and logistics partners to reduce operational friction.