Gen Z drags audiences back to multiplexes, PVR Inox says
Under-30 viewers now deliver 57% of Hindi box office and 70% of first-day revenues, per PVR Inox. Sleeper hits like Obsession ($234M) and Backrooms ($221M), plus a ₹1,350 crore CineNow fund, are reshaping theatrical strategy as digital fatigue pushes Gen Z back to premium screens and smaller-town cinemas.
What happened
PVR INOX · PVR Inox says Gen Z is driving cinema admissions amid digital fatigue, with under-30 audiences contributing 57% of Hindi box office. Premiumisation,
Key facts
- 57% Hindi box office from under-30
- 70% first-day revenues
- Obsession $234M global gross
- Backrooms $221M global gross
- CineNow ₹1,350 crore fund
Why this matters
Scout acquisition or partnership targets in regional multiplex chains and youth-skewed content financiers to ride the Gen Z theatrical resurgence before valuations reset upward.