Gen Z drives cinema rebound: under-30s deliver 57% of Hindi box office, says PVR Inox
PVR Inox flags Gen Z as the engine of India's cinema recovery, with under-30s contributing 57% of Hindi box office and up to 70% of first-day revenues. Originals, regional sleepers and titles like Obsession ($234M) and Backrooms ($221M) are filling gaps between tentpoles, backstopping premiumisation and tier-2 expansion alongside CineNow's ₹1,350 cr fund.
What happened
PVR INOX · PVR Inox says Gen Z audiences are driving cinema footfalls, with under-30s contributing 57% of Hindi box office. Original films, regional titles and
Key facts
- 57% Hindi box office from under-30s
- 70% first-day revenues
- Obsession $234M global gross
- Backrooms $221M global gross
- CineNow ₹1,350 crore fund
Why this matters
Gen Z's 57% share of Hindi box office validates M&A and partnership plays in regional content studios and tier-2 exhibition assets that can feed PVR Inox's premium, originals-led pipeline.