Gen Z now ~40% of India's e-retail shoppers, driving social-led, UPI-first buying: Bain-Flipkart
The 'How India Shops Online 2025' report shows Gen Z commands 1.5x its GMV share, with 70% discovering products via social media and 80-85% on Instagram. Platform-agnostic shoppers (50% use 5+ apps) are scrolling 40% less while 90% pay via UPI, over-indexing on lifestyle, beauty and electronics.
Bain-Flipkart 'How India Shops Online 2025' report shows Gen Z now ~40% of e-retail shoppers, platform-agnostic, social-media-driven, UPI-first, and over-indexing on lifestyle, beauty and electronics purchases.