GIVA taps Anushka Sharma for Heer jewellery launch, campaign goes viral
GIVA debuted its Heer jewellery line on May 12 with a campaign fronted by Anushka Sharma, marking a rare on-screen appearance. The ad spread rapidly across Instagram and Reddit, drawing nostalgia, fan praise and debate — handing the D2C jeweller outsized organic reach for its premium sub-brand push.
What happened
GIVA launched its Heer jewellery campaign featuring Anushka Sharma on May 12, marking her rare on-screen return. The ad went viral across Instagram and Reddit,
Key facts
- May 12
Why this matters
GIVA's ability to convert a celebrity-led campaign into outsized earned media raises its profile as a premium D2C jewellery asset worth tracking for partnership or strategic investment.