Go Colors pilots 2,000 sq ft full-apparel stores with menswear in Uniqlo-inspired growth reset
After FY26 revenue slipped 1.2% to ₹838 cr and SSSG turned negative at -3.4%, Go Fashion is testing 15-20 larger stores carrying menswear and broader apparel. Chennai pilot already sees menswear at 13-14% share. Leggings have shrunk to 25% of bottomwear from 50% pre-pandemic, forcing the category-killer to broaden beyond its core.
What happened
Go Colors is piloting larger 2,000 sq ft full-apparel stores including menswear across 15-20 outlets, inspired by Uniqlo and Westside, to revive growth after
Key facts
- 2,000 sq ft store
- 15-20 pilot stores
- 13-14% menswear share at Chennai pilot
- SSSG -2.6% Q4FY26
- SSSG -3.4% FY26
- revenue ₹838 cr FY26 (-1.2%)
- net profit ₹59 cr (-36.6%)
- operating cash flow ₹165 cr
- 802 EBOs across 195 cities
- 2,500+ LFS
- 73% sales from EBOs
- leggings 25% of bottomwear vs 50% pre-pandemic
- stock down ~60% YoY
Why this matters
Go Fashion's weakened position and identity reset open a window for strategic partnerships, licensing tie-ups, or even consolidation talks with broader apparel platforms seeking women's bottomwear depth.
Also reported by
- Mint — Same time