Gold falls ₹400 to ₹1.49 lakh per 10g; silver slips ₹300 per kg

Domestic bullion prices declined as rising crude oil revived inflation concerns and lowered expectations of early global rate cuts. Gold eased to ₹1,49,200 per 10 grams, while silver fell to ₹2,29,700 per kg, according to the All India Sarafa Association.

— Source publishedFri, 24 Jul, 2026, 08:00 IST·First seen Fri, 24 Jul, 2026, 08:32 IST·Source Times of India · Business

What happened

All India Sarafa Association · Domestic gold and silver prices declined as higher crude oil prices revived inflation concerns and reduced expectations of early

Key facts

  • Gold fell Rs 400 to Rs 1,49,200 per 10 grams
  • Gold previously settled at Rs 1,49,600 per 10 grams
  • Silver fell Rs 300 to Rs 2,29,700 per kilogram
  • Gold down over 2%
  • Silver down nearly 4%

Why this matters

For retail dealmakers, persistent bullion volatility reinforces the value of targets with strong hedging, efficient inventory turns and resilient financing arrangements.

What to watch

  • Further movement in crude oil prices and India inflation expectations
  • US rate-cut timing, dollar strength and global gold ETF flows
  • Domestic wedding-season footfall, gold exchange volumes and jewellery-store same-store sales
  • Rupee movement against the US dollar, which can offset global gold-price declines in India
  • Making-charge discounts, EMI offers and inventory commentary from listed jewellery retailers
  • Jewellery chains are likely to increase old-gold exchange, gold-savings-plan and lower-making-charge promotions to protect wedding and festival demand.
  • Retailers may reduce exposure to heavy plain-gold inventory and emphasize lightweight, diamond/studded, silver and recycled-gold products.
  • Organised chains may tighten daily price revisions and expand hedging to limit mark-to-market risk on elevated inventory values.
  • Consumer electronics and discretionary retailers could see a marginal benefit if high bullion prices continue to divert household savings away from jewellery purchases.