Gold hits ₹1.40 lakh/10gm, silver slips to ₹2.15 lakh/kg; jewellers reset per-gram rates

24K gold touched ₹1,43,430/10gm and 22K ₹1,31,490 in Delhi on July 17, with silver at ₹2,34,900/kg. Tanishq (22K ₹13,180/gm, 24K ₹14,378/gm) and Malabar (24K ₹14,356/gm) updated pricing, pressuring jewelry retail margins and demand across metros.

— Source publishedFri, 17 Jul, 2026, 09:35 IST·First seen Fri, 17 Jul, 2026, 09:46 IST·Source Business Today · Latest

What happened

Gold hit ₹1.40 lakh/10gm and silver ₹2.15 lakh/kg on July 17. Jewellery retailers Tanishq, Joyalukkas and Malabar updated per-gram rates, relevant to jewelry

Key facts

  • 24K gold ₹1,43,430/10gm Delhi
  • 22K gold ₹1,31,490/10gm Delhi
  • silver ₹2,34,900/kg
  • Tanishq 22K ₹13,180/gm
  • Tanishq 24K ₹14,378/gm
  • Malabar 24K ₹14,356/gm

Why this matters

Persistent bullion inflation strengthens the case for hedging, gold-lease financing partnerships, and exchange/making-charge programs that de-risk consumer sticker shock across metro chains.

What to watch

  • USD/INR and international spot gold moves
  • Import duty or GST changes on precious metals
  • Festive/wedding season demand data (Aug-Nov)
  • Old-gold exchange volumes as % of sales
  • Silver price divergence and coin/investment demand
  • Same-store sales and volume-vs-value split in listed jewellers' updates
  • Tanishq/Malabar promote making-charge waivers and gold-exchange schemes to sustain footfall
  • Push lightweight and diamond-studded collections ahead of festive season
  • Introduce digital gold and installment/gold-savings plans to smooth high ticket sizes
  • Rebalance inventory toward silver and lower-grammage SKUs
  • Hedge metal exposure via forward contracts to protect against further volatility