Gold nears ₹1.65 lakh per 10g as jewellery chains hold closely aligned retail rates
On August 25, 2026, Delhi 24K gold was quoted at ₹1,64,130 per 10g while silver reached ₹2,59,900 per kg in major metros. Tanishq, Malabar Gold & Diamonds and Joyalukkas listed 22K gold at roughly ₹15,030–₹15,075 per gram.
What happened
Indian jewellery retail market · Gold and silver prices rose in India, with 24K gold near ₹1.64 lakh per 10 grams and silver near ₹2.60 lakh per kg. Tanishq,
Key facts
- MCX gold futures: ₹1.63 lakh per 10 grams (+0.84%)
- MCX silver futures: around ₹2.45 lakh per kg
- Delhi 24K gold: ₹1,64,130 per 10 grams
- Delhi 22K gold: ₹1,50,460 per 10 grams
- Silver: ₹2,59,900 per kg in Delhi, Mumbai, Bengaluru and Kolkata
- Silver: ₹2,75,100 per kg in Hyderabad and Chennai
- Joyalukkas 22K: ₹15,030 per gram
- Malabar 22K: ₹15,030 per gram
- Malabar 24K: ₹15,887 per gram
- Tanishq 22K: ₹15,075 per gram
- Tanishq 24K estimated: ₹15,887 per gram
Why this matters
Sustained high metal prices could favor scaled, trusted chains with stronger sourcing, financing and exchange programs, potentially widening consolidation opportunities among regional jewellers.
What to watch
- MCX gold sustaining above or falling below ₹1.63 lakh per 10g and volatility in the rupee-dollar rate.
- Monthly store footfall, grams sold per invoice, average ticket size and conversion rates at major chains.
- Share of old-gold exchange, gold-savings redemptions and EMI-financed transactions.
- Retailer changes in making charges, wastage charges, rate-lock offers and lower-carat product launches.
- Wedding-season booking trends, festival pre-orders and consumer confidence indicators.
- Gold import demand, organised retailers' quarterly volume growth and inventory days.
- Increase lightweight, lower-carat, diamond-studded and silver assortment to protect entry price points.
- Expand old-gold exchange, gold-savings schemes, EMI options and rate-protection programs to reduce sticker shock.
- Track gram-volume sales separately from revenue growth and reset store targets toward conversion, exchange penetration and gross-margin discipline.
- Tighten gold inventory replenishment and hedge exposure where feasible to limit working-capital strain from higher metal values.
- Use regional pricing, making-charge waivers and wedding-focused bundles selectively rather than broad gold-price discounting.