Google Cloud expands Gemini-led AI commerce push with boAt, Cropin and Pine Labs

Google Cloud is deepening Gemini’s use in Indian enterprises, with Pine Labs building merchant advertising, operations and UPI-payment capabilities for AI-led commerce. boAt and Cropin are also part of the company’s India rollout.

— Source publishedThu, 24 Sept, 2026, 15:26 IST·First seen Thu, 24 Sept, 2026, 17:08 IST·Source YourStory · Capital

What happened

Google Cloud is expanding Gemini-led agentic AI in India through boAt, Cropin and Pine Labs, with Pine Labs developing merchant advertising, operations and UPI

Key facts

  • 1.8 times
  • 6 crore
  • 2024
  • January 2026
  • May 2026

What changed

Google Cloud is expanding Gemini-led agentic AI in India through boAt, Cropin and Pine Labs, with Pine Labs developing merchant advertising, operations and UPI payment capabilities for AI-led commerce.

Why this matters

Prioritize agentic AI pilots across merchant operations, advertising workflows and UPI-linked payment journeys as Google Cloud’s Pine Labs partnership signals enterprise-ready deployment in India.

What to watch

  • Pine Labs product launches explicitly combining Gemini with merchant acquiring, POS, UPI or advertising workflows.
  • Disclosure of merchant pilot counts, payment-volume impact, conversion lift, lower support costs or advertising ROAS improvements.
  • Google Cloud announcements involving UPI partners, NPCI ecosystem integrations, ONDC participants or agentic-payment standards.
  • RBI, NPCI or data-protection guidance on AI-assisted payment initiation, customer authorization and liability.
  • Competing AI commerce releases from AWS, Microsoft, OpenAI-backed Indian platforms, Razorpay, Paytm, PhonePe or major banks.

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