Google enters India smart glasses race as Meta holds 85% share; market eyes 16x jump to 3.2M units by 2030

India's smart glasses category is projected to scale 16x to 3.2 million units by 2030. Meta's Ray-Ban partnership commands 85% share in CY2025, with H2 sequential growth of 145%. Google counters via Android XR with Samsung, Gentle Monster and Warby Parker tie-ups, leveraging ecosystem depth against Meta's first-mover lead.

— Source publishedThu, 21 May, 2026, 15:44 IST·First seen Thu, 21 May, 2026, 18:05 IST·Source Business Standard · Companies

What happened

India smart glasses market projected to grow 16x to 3.2 million units by 2030. Meta dominates with 85% India share via Ray-Ban; Google entering with Android XR

Key facts

  • 3.2 million units by 2030
  • 16x growth
  • 85% Meta India share CY2025
  • 145% H2 2025 sequential growth
  • 84% AI glasses revenue share India

Why this matters

Scout acquisition or licensing targets among Indian premium eyewear brands and AR optics specialists before Google-Samsung-Warby Parker alliances harden category economics around the incumbent 85% leader.