GSSBB eyes India luxury beauty crown with Rs 650 cr GMV, Creed signing and 10-15 NARS boutiques

Distributor of ~40 luxury beauty brands including Armani, Prada and Valentino clocks Rs 425 cr billing and Rs 650 cr GMV at 90% CAGR. Fragrance dominates 60-62% of mix, makeup 25%. NARS scaling 250-300% YoY with three boutiques live and 10-15 targeted, while 4-5 new brand additions are queued.

— Source publishedMon, 8 Jun, 2026, 17:04 IST·First seen Mon, 8 Jun, 2026, 18:04 IST·Source ET Retail

What happened

GSSBB, managing ~40 luxury beauty brands in India including Armani, NARS and newly-signed Creed, posted Rs 650 cr GMV with 90% CAGR. Plans 4-5 new brand

Key facts

  • Rs 425 cr billing
  • Rs 650 cr GMV
  • 90% CAGR
  • 100% 3-yr growth
  • ~40 brands
  • 60-62% fragrance share
  • 25% makeup
  • NARS 250-300% YoY
  • 3 NARS boutiques, 10-15 target

Why this matters

GSSBB's exclusive grip on Armani, Prada, Valentino, NARS and now Creed makes it the gating asset for any LVMH/Kering/Puig India strategy, raising both partnership value and the cost of building a parallel route to market.