Gulshan Group, IHCL say branded residences must deliver value beyond the name
Gulshan Group and IHCL leaders told the Economic Times DesignScape Summit & Awards 2026 that India's branded residences must deliver lasting value through design, execution and service. They emphasised post-possession maintenance, consistent brand standards and adaptation to Indian lifestyles.
Read the source at ET Realty · RetailWhy it matters for the brand
Deliver the brand promise through reliable post-possession maintenance, consistent service standards and designs adapted to Indian lifestyles.
What to track next
- Gulshan Group project documents specifying post-possession maintenance responsibilities
- IHCL announcements detailing residential service standards
- Published maintenance charges and service commitments at competing projects
- Resident complaints or satisfaction results concerning post-possession upkeep
The counter-case
This looks more like industry positioning than evidence of a strategic shift. Saying execution and upkeep matter does not show that brand names have lost pricing power or that developers are changing operating practices. The link to retail-brand strategy is also indirect: branded residences have different purchase cycles and service economics.