Haleon's Sensodyne enters India kids' oral care with Pronamel, ₹175 for 70g
Sensodyne extends into children's segment with Pronamel Kids in Strawberry and Bubble Mint, targeting ages 2+. Rollout spans general trade, modern trade and e-commerce, backed by a digital push across YouTube, Instagram and OTT — a category-broadening play for Haleon in India.
What happened
Haleon's Sensodyne enters India's children's oral care segment with Pronamel Kids toothpaste in Strawberry and Bubble Mint flavours, priced at ₹175 for 70g.
Key facts
- ₹175 for 70g
- 2+ years
- 50% thinner enamel
- 24hr cavity protection
Why this matters
Watch whether Haleon pairs Pronamel Kids with school-channel partnerships or pediatric dental tie-ups, as those would be the real platform plays rather than this single SKU drop.