HalfPe targets 300M Tier 2/3 shoppers with 50%-off marketplace play

Forbes India advertorial spotlights HalfPe, a half-price marketplace pricing inventory at 30% of MRP for 300 million Tier 2/3 shoppers, alongside D2C names Sepoy & Co., NOIR & BLANCO and House of Khalsa scaling across Hyderabad, Bengaluru and Surat.

— Source publishedFri, 12 Jun, 2026, 16:53 IST·First seen Fri, 12 Jun, 2026, 17:01 IST·Source Forbes India

What happened

HalfPe · Forbes India Brand Connect advertorial profiling founders across consumer brands including premium mixer Sepoy & Co., D2C commerce enabler NOIR &

Key facts

  • 50% off
  • 300 million shoppers
  • 30% of MRP

Why this matters

HalfPe and the named D2C brands (Sepoy, NOIR & BLANCO, House of Khalsa) are too early for M&A but worth tracking as future regional consolidation or distribution-partnership targets.

Also reported by