Hangyo Ice Creams launches Modak Ice Cream for the festive season
Hangyo Ice Creams has introduced a white-chocolate-coated Modak Ice Cream, drawing on the shape and flavour profile of the traditional festive sweet. The regional ice-cream brand reaches more than 45,000 retail outlets through 450-plus distributors.
What happened
Hangyo Ice Creams launched Modak Ice Cream, a white-chocolate-coated festive product shaped and flavoured like the traditional Modak. The regional ice-cream
Key facts
- Founded in 1997
- top 15 ice cream brands in India
- top 67 Indian Minicorns
- 45,000 retail outlets
- 450+ distributors
What changed
Hangyo Ice Creams launched Modak Ice Cream, a white-chocolate-coated festive product shaped and flavoured like the traditional Modak. The regional ice-cream brand distributes through over 45,000 outlets across six southern and western Indian states.
Why this matters
Hangyo’s Modak Ice Cream gives retailers a festive, culturally resonant SKU to activate seasonal demand across its 45,000-plus outlet network.
What to watch
- Evidence of expansion beyond the initial festive window or into additional states.
- Retailer reports of stockouts, repeat orders or incremental freezer allocation during the festival period.
- Launch of competing traditional-sweet-inspired frozen desserts by national ice-cream brands or local dairies.
- Pricing versus premium novelty bars and conventional family-pack ice creams.
- Social-media traction around product taste, authenticity and visual resemblance to modak.