HDFC Securities starts Ather Energy at Buy, sees 31% upside amid EV supply risks

HDFC Securities initiated coverage on Ather Energy with a Buy rating and projected 31% upside. The call arrives as rare-earth export curbs raise production-risk concerns for Indian EV makers and Ather’s post-IPO trading remains under scrutiny following its lock-in expiry.

— FiledTue, 28 Jul, 2026, 05:33 IST·First seen Tue, 28 Jul, 2026, 05:32 IST·Source Financial Express · BrandWagon

What happened

HDFC Securities initiated Ather Energy at Buy, projecting 31% upside. Related reports flagged rare-earth export curbs as a risk to Indian EV production, while

Key facts

  • 31% expected upside
  • nearly 6% of Ather Energy and Borana Weaves shares
  • May 29, 2025
  • May 23, 2025
  • June 10, 2025

Why this matters

Ather’s valuation momentum may strengthen its partnership appeal, but prospective partners should diligence rare-earth sourcing resilience and production-contingency plans.

What to watch

  • Indian government response, exemptions or bilateral developments affecting rare-earth imports from China.
  • Ather delivery growth versus Ola Electric, TVS, Bajaj and Hero MotoCorp in monthly Vahan registration data.
  • Evidence of motor, magnet or controller shortages, including production guidance cuts or longer customer delivery timelines.
  • Quarterly gross margin, EBITDA loss, working-capital movement and inventory build.
  • Share-price and trading-volume behavior following lock-in expiry, including promoter, employee or pre-IPO investor selling disclosures.
  • Competitor price reductions, new model launches and financing incentives in the premium electric-scooter segment.
  • Build inventory cover for rare-earth-dependent components and qualify alternate magnet, motor and component suppliers.
  • Prioritize higher-margin models, accessories and software-led revenue to offset potential input-cost inflation.
  • Use retail expansion selectively, focusing on cities where charging access, financing availability and service density can lift conversion and repeat demand.
  • Increase investor disclosure on supplier concentration, inventory coverage, production continuity plans, monthly deliveries and unit economics.
  • Monitor peer pricing: a broad electric-scooter discounting cycle could force higher customer-acquisition spending and weaken gross margins.