Heatwave lifts cold beverage and ice cream sales as small packs, quick commerce drive volumes
PepsiCo, Coca-Cola, Naturals, Mother Dairy and Sleepy Owl ride summer demand despite price hikes. Rs 10 entry packs and Rs 20 Nimbooz anchor affordability; cold beverages now contribute 50-60% of summer share, while Sleepy Owl posts 50-75% YoY growth on quick commerce.
What happened
PepsiCo India · Intense summer heat is boosting sales of ice creams, colas and packaged cold coffee for PepsiCo, Coca-Cola, Naturals, Mother Dairy and Sleepy
Key facts
- 250ml at Rs 10
- 400ml Nimbooz at Rs 20
- 10% price hike Naturals
- 50-60% summer share cold beverages
- 50-75% YoY Sleepy Owl
Why this matters
Scout bolt-on acquisitions in cold coffee, functional drinks, and regional ice cream brands leveraging quick commerce to compress distribution build time.