Heatwave lifts FMCG and value retailers to double-digit Q1 sales growth

Marico, DMart, V-Mart, V2 Retail and Voltas posted strong Q1 momentum as heatwave drove summer product demand. DMart revenue rose 15% to ₹18,343 crore, V-Mart +23%, V2 Retail +58%. Cooling product demand climbed 17-18% while price hikes of 2-12% cushioned input cost pressures.

— Source publishedFri, 3 Jul, 2026, 00:59 IST·First seen Fri, 3 Jul, 2026, 01:01 IST·Source ET Small Business

What happened

FMCG, white goods and value retailers posted double-digit Q1 sales growth as heatwave boosted summer product demand. Marico, DMart (+15%), V-Mart (+23%), V2

Key facts

  • double-digit YoY sales growth Q1
  • price hikes 2-11%
  • V-Mart revenue +23%
  • V2 Retail revenue +58%
  • same-store sales up to 9%
  • DMart revenue +15% at ₹18,343 crore
  • cooling product demand +17-18%
  • Voltas 1 million ACs in 81 days
  • paint/Pidilite hikes 11-12%

Why this matters

Fast-scaling value retailers like V2 Retail (+58%) and V-Mart (+23%) signal an expanding footprint worth monitoring for consolidation and partnership opportunities in the value segment.

What to watch

  • Monsoon progress and IMD rainfall distribution updates
  • Palm oil and crude derivative input cost trends
  • Q2 SSSG prints from DMart and value retailers
  • Rural wage and consumption indicators (tractor, two-wheeler sales)
  • Quick-commerce GMV growth and discounting intensity
  • Monitor Marico management commentary on volume vs price-led growth mix
  • Track Voltas cooling product order book and channel inventory post-summer
  • Watch value retail store-addition guidance (V-Mart, V2) for expansion pace
  • Assess DMart SSSG deceleration vs quick-commerce encroachment
  • Position for Q2 base-effect normalization narrative across FMCG