Hero MotoCorp plans two electric motorcycle launches next year
Hero MotoCorp is preparing urban-focused Project Ubex and adventure-oriented VXZ electric motorcycles, developed with Zero Motorcycles, to broaden its VIDA-led EV portfolio ahead of Delhi’s proposed 2028 ICE two-wheeler sales restrictions.
What happened
Hero MotoCorp plans to launch two electric motorcycles next year: urban-focused Project Ubex and adventure-oriented VXZ, developed with Zero Motorcycles. The
Key facts
- Two electric motorcycles planned for launch next year
- E2W registrations rose 85% to 1.91 lakh units in July, from 1.03 lakh units a year earlier
- Delhi proposes banning sales of ICE two-wheelers from April 2028
- India's EV market is projected to be a $132 billion opportunity by 2030
Why this matters
Hero’s Zero Motorcycles collaboration positions the company to accelerate differentiated EV platforms while creating potential opportunities for technology, battery and charging partnerships.
What to watch
- Official Delhi policy language, enforcement timeline, exemptions, and whether the proposed 2028 ICE two-wheeler sales restriction expands to other states.
- Ubex and VXZ launch dates, claimed range, battery capacity, charging time, ex-showroom pricing, and localization levels.
- Evidence of Zero Motorcycles technology transfer, platform sharing, battery sourcing, and manufacturing arrangements.
- VIDA dealer network expansion, electric-motorcycle service training, charger deployment, and test-ride availability.
- Competitor electric motorcycle launches and pricing from Ola Electric, Ather, TVS, Bajaj, Revolt, Ultraviolette, and Chinese-linked entrants.
- EV two-wheeler subsidy, GST, financing-rate, and battery-material cost changes that affect ownership economics.
- Use Zero Motorcycles collaboration to position Ubex and VXZ around performance, safety, range credibility, and riding modes rather than solely operating-cost savings.
- Expand VIDA retail from scooter-led outlets into experience-oriented motorcycle formats with test rides, service bays, fast-charging visibility, and accessory merchandising.
- Bundle battery warranty, roadside assistance, financing, insurance, and home-charger installation to reduce purchase-risk perceptions for first-time electric motorcycle buyers.
- Prioritize launch-city clusters with dense premium two-wheeler demand, supportive state EV incentives, and dealer service capacity before national rollout.
- Create distinct retail propositions: Ubex for daily urban commuting and VXZ for premium adventure/lifestyle customers, avoiding overlap with existing Vida scooter positioning.
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