Hero Vida's August sales rise 108%, lagging electric two-wheeler market growth

Hero Vida sold 25,558 electric scooters in August 2026, up 108% year on year. India's electric two-wheeler sales rose 146% to 1,87,214. Bajaj Chetak led with 52,248 sales, ahead of TVS iQube at 42,882.

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Why it matters for the brand

With Vida’s August sales growth trailing the market at 108% versus 146%, prioritize dealer productivity and conversion to capture more of the category’s expansion.

What to track next

  • Hero Vida's next monthly sales growth relative to market growth
  • Hero Vida financing, discount or retail-expansion announcements
  • Bajaj Chetak or TVS iQube promotional announcements
  • Subsequent sales releases showing a narrowing or widening volume gap