Honasa Consumer elevates Shivang Jain as CEO of BTM Ventures
Mamaearth's parent Honasa Consumer named Shivang Jain CEO of BTM Ventures (Reginald Men, Molecular Company) after acquiring a majority stake in December 2025, signaling a push into men's grooming and science-led skincare.
What happened
Honasa Consumer, Mamaearth's parent, named Shivang Jain CEO of BTM Ventures (Reginald Men, Molecular Company) after acquiring a majority stake, aiming to expand
Key facts
- majority stake acquired December 2025
- 10+ years experience
- founded 2022
Why this matters
The majority-stake-then-CEO-appointment sequence shows Honasa is buying its way into adjacent premium categories, flagging appetite for further bolt-on acquisitions in specialized beauty and grooming niches.
What to watch
- BTM Ventures revenue and profitability disclosure in Honasa's next quarterly results
- New product launch cadence under Jain within 2 quarters
- Competitive response from Beardo, The Man Company, Minimalist
- Honasa share price and analyst re-rating on diversification narrative
- Additional acquisition announcements or capital allocation shifts
- Rebrand/relaunch Reginald Men and Molecular Company with fresh positioning and increased ad spend
- Expand distribution into modern trade and quick-commerce channels beyond D2C
- Cross-leverage Honasa's supply chain and Mamaearth's retail shelf presence for the new brands
- Signal further bolt-on acquisitions in men's grooming or clinical skincare