Honda opens ₹5,000 bookings for CB350C, targeting Royal Enfield Bullet buyers
Honda has opened bookings for the updated CB350C retro motorcycle in India, priced from ₹2.03 lakh. The range adds a Special Edition and features including modern safety equipment and smartphone connectivity, sharpening Honda’s play in the mid-capacity classic motorcycle segment.
What happened
Honda has opened ₹5,000 bookings for the updated CB350C retro motorcycle in India, priced from ₹2.03 lakh. The model targets Royal Enfield Bullet buyers and
Key facts
- ₹5,000 booking amount
- ₹2,02,700 DLX price
- ₹2,04,700 Special Edition price
- 348.36cc engine
- 20.8 bhp
- 29.5 Nm
- 5-speed gearbox
- 19-inch front wheel
- 18-inch rear wheel
- 15.2-litre fuel tank
- 186 kg weight
Why this matters
Honda’s feature-and-variant strategy highlights an opportunity for suppliers, finance partners and mobility-tech providers to target the growing premium retro-motorcycle ecosystem in India.
What to watch
- Monthly wholesale and retail registration trends for Honda CB350 models versus Royal Enfield Bullet 350 and Classic 350.
- CB350C delivery waiting periods and the ratio of bookings to invoiced units after launch.
- Whether Honda expands CB350 retail touchpoints, BigWing capacity or service support in tier-2 and tier-3 cities.
- Royal Enfield announcements on model-year updates, special editions, price changes or finance campaigns.
- Consumer response to the CB350C's on-road price, feature set, dealership experience and resale-value perceptions.
- Honda is likely to emphasize comparison-led marketing around safety, refinement, Honda reliability and connected features rather than directly compete on retro heritage alone.
- Honda dealers may use low-cost booking campaigns, exchange bonuses and finance schemes to pull Royal Enfield owners and upgrade buyers into test rides.
- Royal Enfield may strengthen Bullet/Classic variant differentiation through new colors, accessory packs, localized promotions and improved financing.
- Competing 350cc brands, especially Jawa-Yezdi and Hero's premium motorcycle business, may face greater pressure to add features or sharpen transaction prices.