Horlicks enters India’s protein supplements market with fermented-yeast powder
HUL’s Horlicks has launched a lactose-free fermented-yeast protein powder offering 24g of protein and 4g of prebiotic fibre per serving. The product is available in three flavours, in 1kg packs and 28-sachet formats, across retail outlets and select online platforms in India.
What happened
HUL’s Horlicks has launched a fermented-yeast protein powder in India, extending into protein supplements. The lactose-free product offers 24 g protein and 4 g
Key facts
- 24 g protein per serving
- 4 g prebiotic fibre per serving
- 1 kg pack
- 28 sachets per pack
- 3 flavours
What changed
HUL’s Horlicks has launched a fermented-yeast protein powder in India, extending into protein supplements. The lactose-free product offers 24 g protein and 4 g prebiotic fibre per serving, in single-serve sachets across retail outlets and select online platforms.
Why this matters
Horlicks’ lactose-free protein powder gives Indian retailers a trusted-brand entry into supplements, with 1kg and sachet formats suited to both pantry stocking and trial-led purchases.
What to watch
- Repeat-purchase rates and ratings on major ecommerce and quick-commerce platforms after the first 8-12 weeks.
- Price per 24g protein serving relative to whey, soy, pea and other fermented-protein offerings.
- Availability expansion beyond select online platforms into pharmacies, modern trade and general trade.
- Consumer feedback on taste, solubility, satiety and digestive comfort.
- Whether HUL discloses protein-supplement advertising, distribution investment or line extensions in earnings commentary.