House of Abhinandan Lodha taps Zepto app and OOH to market Vrindavan land project
The House of Abhinandan Lodha used Zepto’s app and outdoor media to drive digital discovery for its Vrindavan Global project, rather than enable transactions. The company said the campaign generated 8,000+ leads and lifted awareness and consideration metrics.
What happened
The House of Abhinandan Lodha partnered with Zepto to promote its Vrindavan Global land project through Zepto’s app and outdoor campaign, simplifying digital
Key facts
- 10 minutes
- 300%+ increase in TOM
- 800% increase in SPONT
- 67% increase in consideration
- 8,000+ leads
Why this matters
Zepto’s role in HoABL’s Vrindavan launch illustrates a partnership opportunity for consumer platforms to monetize high-attention app inventory for non-endemic, high-ticket categories such as real estate.
What to watch
- Reported lead-to-contact, contact-to-site-visit and site-visit-to-booking conversion rates for Vrindavan Global.
- Whether HoABL renews, scales or repeats the Zepto partnership for other projects.
- Zepto introducing formal ad products for non-FMCG, high-ticket or lead-generation advertisers.
- Similar campaigns by property developers on Blinkit, Swiggy Instamart, BigBasket or other retail media networks.
- Evidence that lead acquisition costs outperform search, Meta, property portals or conventional OOH.
- HoABL is likely to retarget campaign responders with WhatsApp, call-center outreach, site-visit invitations and localized digital ads.
- Zepto may turn the campaign into a real-estate or high-consideration-category case study, offering geo-targeted homepage, search, notification and sampling-adjacent placements.
- Competing developers may test quick-commerce media around launches near major metros, pilgrimage destinations and second-home markets.
- OOH operators and media agencies may bundle physical proximity media with app-based retargeting to create measurable offline-to-lead funnels.
Also reported by
- ET Brand Equity — Same time