HUL bets on changing household habits and premium beauty to power its next growth cycle
Managing Director Priya Nair says rising LPG and tap-water access, alongside Gen-Z discovery habits, will unlock new consumption occasions. HUL is shifting its portfolio toward faster-growth categories, with Dove—its fastest-growing premium brand—expected to become the company’s second-largest brand.
What happened
Hindustan Unilever · HUL MD Priya Nair says LPG adoption, tap-water access and Gen-Z discovery habits will create new consumption opportunities amid subdued
Key facts
- 377 million Gen-Z consumers
- 11,000 brands launched between 2020 and 2025
- about 230 brands crossed ₹150 crore revenue
- Dove is expected to become HUL's second-biggest brand
Why this matters
Prioritize partnerships or acquisitions in premium beauty, Gen-Z-led discovery platforms and adjacent household-need categories that can accelerate HUL’s exposure to structural consumption shifts.