HUL in advanced talks to acquire D2C skincare brand Minimalist for ~Rs 3,000 crore
Hindustan Unilever is close to buying Jaipur-based Minimalist, backed by Peak XV and Unilever Ventures, in one of the largest Indian D2C beauty buyouts. The deal would deepen HUL's premium, actives-led skincare play and accelerate its digital-first portfolio against rivals like Nykaa and Honasa.
What happened
Hindustan Unilever · HUL is in advanced talks to acquire Jaipur-based D2C skincare brand Minimalist for around Rs 3,000 crore, marking one of the largest Indian
Key facts
- Rs 3,000 crore
Why this matters
Expect intensified M&A competition for India's remaining independent D2C beauty assets as incumbents race to plug premium and digital portfolio gaps.