HUL posts strongest growth in 13 quarters as Q1 turnover reaches Rs 17,184 crore

Hindustan Unilever reported 10% underlying sales growth and 5% volume growth in Q1. Home Care grew 14% and Beauty & Wellbeing 12%, while EBITDA rose 8% year-on-year to Rs 3,947 crore.

— Source publishedTue, 28 Jul, 2026, 16:13 IST·First seen Tue, 28 Jul, 2026, 17:09 IST·Source ET Retail

What happened

Hindustan Unilever Ltd. (HUL) · HUL reported its strongest growth in 13 quarters, with Q1 turnover up to Rs 17,184 crore and 10% underlying sales growth. Home

Key facts

  • Q1 turnover: Rs 17,184 crore
  • Underlying sales growth: 10%
  • Underlying volume growth: 5%
  • EBITDA: Rs 3,947 crore, up 8% YoY
  • PAT before exceptional items: Rs 2,731 crore, up 9% YoY
  • Reported PAT: Rs 2,680 crore, down 2% YoY
  • Home Care USG: 14%
  • Beauty & Wellbeing USG: 12%
  • Foods USG: 7%
  • Personal Care USG: 4%

Why this matters

HUL’s accelerating scale in high-growth Home Care and Beauty & Wellbeing reinforces its strategic advantage and raises the bar for category challengers.

What to watch

  • Sequential underlying volume growth, especially whether it rises above 5%.
  • Commodity movements in palm oil, crude derivatives, tea, milk and packaging materials.
  • Rural demand indicators, monsoon distribution, farm incomes and FMCG volume growth in smaller towns.
  • EBITDA margin trend versus the 8% EBITDA growth reported in Q1.
  • Advertising and promotion intensity and market-share movement in detergents, skin care, hair care and beauty.
  • Performance of premium products and quick-commerce/e-commerce channels relative to general trade.
  • Increase brand investment behind premium Beauty & Wellbeing, health-and-wellbeing and high-growth Home Care categories.
  • Use rural distribution expansion, small-pack formats and e-commerce/quick-commerce availability to convert consumption recovery into volume growth.
  • Take selective, category-specific pricing actions if commodities rise while protecting value packs in mass-market segments.
  • Accelerate premium launches and portfolio mix upgrades to offset slower price-led growth in staple categories.
  • Seek productivity savings in procurement, manufacturing and logistics to preserve EBITDA while reinvesting in market share.