HUL takes Beco to Delhi HC over Surf Excel and Vim comparison ads
HUL has alleged trademark infringement and commercial disparagement by D2C home-care brand Beco over ads comparing its laundry and dishwashing liquids with Surf Excel and Vim. The Delhi High Court has asked Beco to respond ahead of an interim-injunction hearing on August 21.
What happened
Hindustan Unilever · HUL has sued D2C home-care brand Beco in Delhi High Court over ads comparing Beco laundry and dishwashing liquids with Surf Excel and Vim.
Key facts
- 2 chemicals cited: Benzisothiazolinone (BIT) and Linear Alkylbenzene Sulfonate (LAS)
- August 21 hearing date
Why this matters
Strategic buyers should diligence comparative-advertising claims, trademark exposure and contingency plans in D2C home-care targets, where incumbent-led litigation may affect brand value and deal timing.