Hundia Infosolutions targets 20% revenue share from KARNAGE by FY29

Hundia Infosolutions has launched gaming and performance-peripherals brand KARNAGE, investing over ₹2.5 crore in product development, inventory and retail and marketplace readiness. The brand is expected to scale meaningfully from FY27.

— Source published Fri, 21 Aug, 2026, 12:38 IST · First seen Fri, 21 Aug, 2026, 12:50 IST · Source The Hindu BusinessLine

What happened

Hundia Infosolutions launched gaming and performance-peripherals brand KARNAGE, targeting a 20% revenue contribution by FY29. It has invested over ₹2.5 crore in

Key facts

  • KARNAGE targeted to contribute 20% of overall revenue by FY29
  • Over ₹2.5 crore invested so far
  • KARNAGE expected to scale meaningfully from FY27
  • Overall revenue projected to grow at about 35% CAGR through FY28
  • FY24 is the base year

Why this matters

KARNAGE positions Hundia as a potential partnership or acquisition candidate in India’s gaming-peripherals ecosystem, especially if its retail and marketplace rollout establishes differentiated distribution reach.

What to watch

  • Marketplace rankings, ratings, review velocity and repeat availability of KARNAGE's launch SKUs.
  • Evidence of offline distribution wins, especially specialist gaming and large-format electronics retail listings.
  • Quarterly disclosure of branded-product revenue mix, gross margin and inventory days.
  • Promotional intensity and price gaps versus Redgear, Cosmic Byte, Ant Esports, Zebronics, Logitech and Razer.
  • Warranty claims, service turnaround times and social-media sentiment among gaming consumers.
  • Whether Hundia funds additional product launches and marketing without a disproportionate rise in working capital.
  • Prioritize high-velocity categories such as keyboards, mice, headsets and controllers before broadening the portfolio.
  • Use marketplaces for demand testing and reviews, then direct winning SKUs into gaming stores, IT retailers and regional distributors.
  • Build credibility through esports creators, streamer partnerships, warranty responsiveness and visible after-sales service.
  • Protect inventory turns with limited initial SKU depth, replenishment-led procurement and regional demand tracking.
  • Create bundles and upgrade paths that raise average order value without relying solely on headline discounts.