Hunkemöller opens new store at Inorbit Mall in Vizag
European lingerie brand Hunkemöller has opened a new outlet on the upper ground floor of Inorbit Mall, Visakhapatnam. The Reliance Brands Limited-partnered store carries the full range and offers personalised bra-fitting services under the brand’s updated retail concept.
What happened
European lingerie brand Hunkemöller opened a new store at Inorbit Mall in Vizag, extending its India footprint. The Reliance Brands Limited partner-led outlet
Key facts
- 1886
- more than 140 years
- ten years
- Upper Ground Floor
Why this matters
Hunkemöller’s expansion through its Reliance Brands partnership highlights the value of local distribution alliances for scaling international specialty retail brands across Indian cities.
What to watch
- Store productivity, conversion rates and average basket value during the first two quarters.
- Share of sales from bra fittings, repeat customers and loyalty enrolments.
- New Hunkemöller store announcements or Reliance Brands leasing activity in southern Indian malls.
- India-specific sizing, value-tier or shapewear assortment launches.
- Competitive lingerie store openings, promotions or mall expansions by Marks & Spencer, Zivame, Victoria's Secret and local brands.
- Use bra-fitting consultations to capture size, preference and repeat-visit data for localized merchandising.
- Run mall-led acquisition campaigns around bridal, festive and gifting occasions to build awareness beyond core lingerie shoppers.
- Test clienteling, loyalty offers and omnichannel fulfilment to convert fitting-service traffic into repeat purchases.
- Assess further stores in southern mall clusters such as Hyderabad, Bengaluru, Chennai, Kochi and Coimbatore based on Vizag productivity.