Impresario's Amlani: Rs 800 cr empire built on depth over sprawl

Riyaaz Amlani's 22-year-old Impresario runs 70+ outlets across Social, Mocha and Smoke House Deli, targeting sub-30-month RoCE and 15-20% store EBITDA. The bet: deepen tier-1 presence and selectively scale Mocha into 20+ tier-2 markets, rather than chase pan-India expansion.

— Filed Fri, 15 May, 2026, 16:21 IST · Source Financial Express · BrandWagon · Updated

Impresario founder Riyaaz Amlani details his Rs 800-crore, 70+ outlet F&B empire spanning Social, Mocha and Smoke House Deli. He prefers depth in tier-1 cities over wide expansion, targeting sub-30-month RoCE and 15-20% store EBITDA.

Why this matters

Riyaaz Amlani's playbook contrasts with QSR peers chasing pan-India scale, anchoring Impresario's growth on unit economics discipline and tier-2 Mocha expansion rather than format proliferation.

Leadership signals steady at 40 over the last 90 days.