Inc42, Shadowfax convene D2C founders in Ahmedabad to map consumer brand scale-up playbooks

D2CX Converge Ahmedabad gathered HOCCO, Wagh Bakri, Brillare, Bummer, Baker's Dozen and Aava to debate omnichannel distribution, unit economics and premiumisation as Indian D2C brands chase ₹100 Cr-plus revenue milestones across a 500 Mn shopper base.

— Source publishedMon, 18 May, 2026, 17:00 IST·First seen Mon, 18 May, 2026, 17:03 IST·Source Inc42

What happened

Hocco · Inc42 and Shadowfax hosted D2CX Converge Ahmedabad, gathering D2C founders from HOCCO, Wagh Bakri, Brillare, Bummer, Baker's Dozen and Aava to discuss

Key facts

  • ₹1,000 Cr roadmap
  • ₹100 Cr mark
  • 500 Mn shoppers
  • 800 Mn internet users

Why this matters

Track HOCCO, Brillare, Bummer and Baker's Dozen as potential acquisition or partnership targets as they navigate the capital-intensive transition from digital-native to omnichannel.

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