India banks 9 fresh Cannes Lions 2026 shortlists across Coca-Cola, KitKat, Vim, Amazon work

India's creative shop tally builds with 9 new Cannes Lions 2026 shortlists spanning Film Craft, Design, Direct and Media. Ogilvy Mumbai, VML India, TBWA Lintas and Mindshare drove campaigns for Coca-Cola, KitKat, Vim, Amazon, Godawan and Kolhapuri footwear — a read on which retail brands are betting hardest on craft-led storytelling.

— Source publishedSun, 21 Jun, 2026, 13:34 IST·First seen Sun, 21 Jun, 2026, 14:21 IST·Source ET Brand Equity

What happened

India earned 9 fresh Cannes Lions 2026 shortlists across Film Craft, Design, Direct and Media categories, with campaigns for Coca-Cola, KitKat, Vim, Amazon,

Key facts

  • 9 shortlists
  • 3 Film Craft shortlists

Why this matters

The shortlist roster — spanning Coca-Cola, KitKat, Vim, Amazon, Godawan and Kolhapuri footwear — flags emerging premium and heritage retail plays worth tracking for partnership or acquisition angles.

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