India e-retail to hit $170-180B by 2030 as Gen Z rewrites the funnel: Bain
Bain pegs India's e-retail at $65-66B in 2025, growing 20%+ annually to $170-180B by 2030. Gen Z now 40-45% of shoppers, driving Tier 2+ demand, quick commerce ($10-11B GMV), and conversational shopping via Rufus and ChatGPT over traditional search funnels.
Bain report: India's e-retail market at $65-66B in 2025, projected to reach $170-180B by 2030, driven by Gen Z (40-45% of shoppers), Tier 2+ cities, quick commerce, and influencer-led conversational shopping replacing search funnels.