India Inc throttles up Middle East capacity to 90% as ceasefire unlocks export rebound
AWL, Parle, Dabur, Marico, Maruti, JCB and Havells are scaling Middle East operations from 45-50% conflict-era utilisation to 90%, betting on freight normalisation, a $100/tonne war-surcharge rollback, 5-9% staples price drops and reconstruction-led demand.
What happened
AWL Agri Business · Indian FMCG, auto and construction-equipment exporters including AWL, Parle, Dabur, Maruti, JCB and Havells are scaling up Middle East
Key facts
- 90% capacity utilisation
- 45-50% during conflict
- 12% of Maruti overseas sales
- $100/tonne war surcharge
- 5-9% price decline
- Rs 1,000 crore AWL exports
- 4% Marico revenue
- 35% Dabur international
- 40% Havells exports
Why this matters
Lock in distribution, warehousing and JV capacity across the GCC before peers crowd the reconstruction-led FMCG and auto demand window.