India's ₹40 lakh crore blind spot: marketers still cast women as caregivers, not buyers
Opinion piece flags a demand-mapping failure across autos, financial services and retail. Women demat accounts surged from 6.67M in 2021 to 27.71M in 2024; 25% of Spinny's used-car buyers are women. Yet only 45% of Indian commercials feature women, mostly in domestic roles, leaving brands like Titan Raga, Datsun and NatWest under-indexed on a $31.8T global spend pool.
What happened
Indian Retail Industry · Opinion piece argues Indian marketers misread women consumers as caregivers rather than aspirational buyers, costing brands across
Key facts
- 27.71 million women demat accounts 2024
- 6.67 million in 2021
- 25% of used car buyers on Spinny
- $31.8 trillion global women spending
- 45% of Indian commercials feature women
Why this matters
Screen for acquisition or partnership targets with proven women-customer data moats in broking, used autos and financial services—category leaders here will command scarcity premiums as incumbents scramble to retrofit.
Also reported by
- ET Brand Equity — Same time