India’s e-commerce giants add quick commerce to a multi-format retail battle
Amazon Now and Flipkart Minutes are widening India’s rapid-delivery race against Blinkit, while Amazon, Flipkart and Meesho continue to target distinct premium, value and mass-market shopper segments.
What happened
India e-commerce and quick commerce sector · India’s e-commerce market is shifting toward rapid fulfilment, with Amazon Now and Flipkart Minutes responding to
Key facts
- Amazon India marketplace revenue rose from roughly Rs 2,300 crore in FY16 to over Rs 30,000 crore in FY25
- Flipkart marketplace revenue rose from about Rs 2,000 crore in FY16 to over Rs 20,000 crore in FY25
- Amazon has invested close to $40 billion in India across its businesses over 15 years
Why this matters
Prioritize partnerships or acquisitions in hyperlocal fulfilment, dark-store infrastructure and last-mile logistics that can strengthen rapid delivery without diluting core marketplace positioning.