India’s home and household market projected to reach $260B by 2030

Deloitte India forecasts the market will grow 1.6 times over five years. Durables and appliances are projected to rise from $66 billion in 2025 to $95 billion by 2030.

— Source publishedTue, 29 Sept, 2026, 14:39 IST·First seen Tue, 29 Sept, 2026, 17:16 IST·Source ET Retail

The development

Deloitte India projected the home and household market to reach around USD 260 billion by 2030, up 1.6 times over five years. Durables and appliances are forecast to grow from USD 66 billion in 2025 to USD 95 billion by 2030.

Also reported by IndianWeb2 (indianweb2.com)

The numbers

  • 1.6 times
  • USD 260 billion by 2030
  • five years
  • USD 66 billion in 2025
  • USD 95 billion by 2030

Why it matters to operators and investors

Deloitte’s forecast of a 1.6× expansion in India’s home and household market by 2030 signals a sizable growth opportunity, with durables and appliances a key segment to monitor.

What to watch next

  • Actual annual growth in durables and appliances versus the projected rise from $66 billion in 2025 to $95 billion in 2030
  • Consumer credit availability, interest rates and uptake of instalment plans for big-ticket products
  • Sales mix between entry-level and premium appliances, including average selling prices
  • Demand growth beyond metros and the performance of offline, online and omnichannel channels
  • Promotional intensity, inventory levels and margin trends among retailers and brands

The counter-case

The $260B figure is a forecast, not evidence of realized demand. The projected 1.6x expansion may largely reflect inflation, category reclassification, or a low starting base; affordability pressures, weak housing activity, and slower discretionary spending could limit actual growth. The appliance forecast—$66B to $95B—also implies slower growth than the broader market, so the headline may obscure uneven category performance.