India’s media and entertainment market is projected to reach $36.7B by 2030
PwC forecasts India’s media and entertainment sector will grow from $25.7 billion in 2025 to $36.7 billion by 2030, outpacing global growth. Internet advertising, OTT and gaming are expected to lead expansion, strengthening the consumer case for ad-supported streaming and immersive entertainment formats.
What happened
India media and entertainment industry · PwC projects India’s media and entertainment market will reach $36.7 billion by 2030, led by digital advertising, OTT
Key facts
- Media and entertainment market: $25.7 billion in 2025 to $36.7 billion by 2030
- Overall CAGR: 7.4% through 2030
- Global industry growth rate: 4%
- Internet advertising: $7.5 billion in 2025 to $14.3 billion by 2030; 13.9% CAGR
- OTT: $2.2 billion in 2025 to $3.6 billion by 2030; 10.2% CAGR
- Video games and e-sports: $1.5 billion in 2025 to $2.6 billion by 2030; 11.3% CAGR
- Data connectivity: $36.5 billion in 2025 to $58.6 billion by 2030; 9.9% CAGR
- Traditional TV: $7.2 billion in 2025 to $7.5 billion by 2030
- Newspapers: $3 billion in 2025 to $3.5 billion by 2030
Why this matters
Target partnerships or acquisitions that combine content, ad-tech, distribution and gaming capabilities to capture India’s rapidly expanding digital entertainment spend.
What to watch
- OTT ad-tier subscriber growth, ad-load increases and connected-TV inventory expansion in India.
- Internet advertising growth relative to television advertising in PwC and major agency forecasts.
- Mobile gaming engagement, in-game ad acceptance and regulatory changes affecting real-money gaming.
- Sports-rights pricing, especially cricket, and whether premium live inventory pulls budgets from general entertainment.
- Growth in regional-language streaming audiences and advertiser demand for vernacular targeting.
- Privacy, data-localization and digital-ad measurement rules that affect audience targeting and attribution.
- Prioritize connected-TV, mobile-video and creator-media tests over broad linear-media expansion.
- Build campaign measurement around incremental reach, conversion lift and offline sales rather than platform-reported impressions alone.
- Develop shoppable entertainment partnerships with OTT, gaming and creator platforms tied to launches, seasonal events and loyalty programs.
- Create market-specific ad-supported audience strategies for value-conscious consumers, including vernacular creative and regional targeting.
- Secure flexible media commitments around major sports, festival and gaming moments rather than locking in long-term inventory at current rates.