India’s next e-commerce phase may produce multiple winners
An opinion analysis sees quick commerce broadening into new categories and cities, allowing Amazon, Flipkart, Meesho and Blinkit to coexist rather than yielding the market to a single dominant player.
What happened
Opinion argues India’s second e-commerce growth phase will be led by quick commerce and coexistence among Amazon, Flipkart, Meesho and Blinkit, rather than a
Key facts
- Amazon India marketplace revenue rose from roughly Rs 2,300 crore in FY16 to over Rs 30,000 crore in FY25
- Flipkart revenue rose from about Rs 2,000 crore in FY16 to over Rs 20,000 crore in FY25
- Amazon invested close to $40 billion in India over 15 years
Why this matters
Strategic buyers should prioritize partnerships or acquisitions in fulfillment, local merchant networks and category-specific quick-commerce capabilities before those assets become critical competitive infrastructure.