India’s organic food market is projected to reach $11.3B by 2034
India’s organic food market is forecast to grow from about $2.3 billion in 2025 to $11.3 billion by 2034, aided by rising consumer awareness, more retail shelf space and improving farmer supply. Pure & Sure says it is sustaining double-digit growth across its 150-SKU portfolio.
What happened
India’s organic food market is projected to grow from $2.3 billion in 2025 to $11.3 billion by 2034. Pure & Sure is focusing on specialised, steady growth,
Key facts
- India organic food market valued at about $2.3 billion in 2025
- Market projected to reach $11.3 billion by 2034
- Pure & Sure has 150 SKUs
- Company sustaining double-digit growth
What changed
India’s organic food market is projected to grow from $2.3 billion in 2025 to $11.3 billion by 2034. Pure & Sure is focusing on specialised, steady growth, supported by retail shelf expansion, consumer awareness and improving farmer supply.
Why this matters
India’s nearly fivefold organic-market expansion supports a long runway for scaled brands, but investment cases should test repeat purchase, margins and supply-chain resilience.
What to watch
- Organic price premium versus conventional alternatives in staples and cooking oils.
- Growth of certified organic farmland, farmer onboarding and certification turnaround times.
- Shelf-space expansion for organic private labels at national and regional grocers.
- Quick-commerce search share, repeat rates and basket attachment for organic products.
- Regulatory changes on organic labeling, certification enforcement and residue claims.