Indian court rejects Pernod Ricard's bid to resume New Delhi liquor sales
Pernod Ricard's three-year shutout from New Delhi extends after the court denied its plea to restart sales in a market that once delivered 5% of its India revenue. The Absolut and Chivas Regal owner also faces antitrust scrutiny and a $314 million back-tax demand, deepening regulatory pressure on its second-largest global market.
What happened
Indian court rejected Pernod Ricard's plea to resume liquor sales in New Delhi, extending its three-year exit from a market that contributed 5% of its India
Key facts
- 5% of countrywide sales
- $314 million back taxes
- 3 years out of market
Why this matters
Regulatory paralysis in Delhi creates an opening for competitors and potential local JV partners to capture share, while Pernod may need to reassess its India market structure or distribution model.