Indian labels lead Delhi liquor sales as two-year volumes reach 18.61 crore bottles
Delhi liquor shops sold nearly 18.61 crore bottles across 2024-25 and 2025-26. IMFL volumes rose from about 4.14 crore to 4.47 crore bottles, while imported spirits remained a small segment. Delhi Tourism operates 233 shops carrying 1,013 brands.
The development
Delhi liquor shops sold nearly 18.61 crore bottles over the last two financial years, with IMFL sales rising to about 4.47 crore bottles in 2025-26. Delhi Tourism runs 233 shops carrying 1,013 brands, while imported spirits remained a small segment.
The numbers
- nearly 18.61 crore bottles
- about 4.47 crore IMFL bottles
- 233 liquor shops
- 1,013 brands
Why it matters to operators and investors
Delhi Tourism’s 233 liquor shops should prioritize availability and visibility for high-velocity Indian-made foreign liquor brands, which grew about 8% to 4.47 crore bottles in 2025-26.
What to watch next
- Delhi excise-policy announcements, duty revisions, MRP changes and retail licensing decisions.
- Monthly IMFL unit growth versus value growth, indicating whether expansion is volume-led or premiumization-led.
- Share of sales from premium and super-premium Indian labels relative to mass-market brands.
- Stock-outs, replenishment frequency and supplier fill rates across Delhi Tourism's 233 stores.
- Competitive pricing and assortment moves by other authorized Delhi liquor retailers.