Indian retailers prioritise supply-chain tech before scaling AI

Retailers are directing technology budgets toward inventory, warehouse, order-management and data infrastructure, treating stronger backend systems as a prerequisite for wider AI deployment. Retail-tech spending is estimated at $4.6–5.1 billion in FY26 and could reach $10.5–12 billion by FY30.

— Source publishedThu, 24 Sept, 2026, 11:24 IST·First seen Thu, 24 Sept, 2026, 11:27 IST·Source The Hindu BusinessLine

What happened

Indian Retail Sector · Indian retailers are prioritising supply-chain, inventory, warehouse, order-management and data systems over novelty AI as the market

Key facts

  • India retail market projected at ₹210–215 lakh crore by 2035
  • Retail technology spending estimated at $4.6–5.1 billion in FY26
  • Retail technology spending estimated at $3.8–4.2 billion in FY25
  • Retail technology spending projected at $10.5–12 billion by FY30
  • Technology spending growth of about 21% in FY26
  • Implied annualised growth of roughly 23% over five years

Why this matters

Acquisition and partnership targets should center on scalable inventory, warehouse, OMS and retail-data platforms, as these capabilities are becoming strategic prerequisites for retailers' AI roadmaps.

What to watch

  • Quarterly technology and capex guidance from major Indian grocery, fashion, electronics and omnichannel retailers.
  • New warehouse, fulfilment-centre, RFID, automation and OMS implementation contracts.
  • Evidence of lower stock-outs, inventory days, markdown rates, return rates and fulfilment costs following deployments.
  • Cloud, data-platform and systems-integrator revenue growth from Indian retail accounts.
  • Consolidation, strategic partnerships or vendor lock-in among retail-tech providers.
  • Any slowdown in discretionary retail demand or margin pressure that forces capex deferrals.
  • Prioritise vendors that can integrate inventory, warehouse, order-management and customer data layers rather than standalone AI applications.
  • Track retailer capex announcements for distribution-centre automation, dark-store networks, RFID, cloud migration and OMS replacements as leading indicators of budget deployment.
  • Expect consulting, systems-integration, cybersecurity, data-governance and retail-SaaS demand to rise alongside core software spending.
  • Watch for retailers to use improved demand forecasting and inventory visibility to reduce safety stock, accelerate replenishment and shift negotiating leverage toward suppliers.
  • Position for a second investment wave in AI pricing, assortment planning, customer service and loss prevention once data-platform projects reach production scale.