Indian startups raise $70.4M across 18 deals; Cult.fit and Rentomojo file for IPOs

Weekly retail signals: Flipkart extends zero commission to all 90,000 fashion sellers, Cult.fit files IPO papers (Rs 950 Cr fresh issue), Rentomojo eyes public listing, jewellery brand Aukera raises $10M, and quick-fashion player Klydo shuts its consumer arm.

— Source publishedSat, 11 Jul, 2026, 17:33 IST·First seen Sat, 11 Jul, 2026, 17:40 IST·Source Entrackr · Newsletter

What happened

Weekly Indian startup roundup with retail-relevant items: Flipkart expands zero commission to all fashion sellers, Cult.fit and Rentomojo file for IPOs,

Key facts

  • $70.4M raised across 18 startups
  • 6 acquisitions
  • Aukera $10M
  • Flipkart 90,000 fashion sellers
  • Cult.fit Rs 950 Cr fresh issue + 17.86 Cr OFS
  • Rentomojo Rs 150 Cr fresh issue
  • Swiggy Rs 250 target price

Why this matters

Klydo's consumer-arm shutdown against 6 acquisitions this week highlights consolidation pressure in quick-fashion, so scan distressed assets and Aukera-style niche brands ($10M raised) for accretive M&A targets.

What to watch

  • SEBI approval and grey-market premium for Cult.fit/Rentomojo
  • Myntra or Meesho announcing commission cuts
  • Additional consumer-arm shutdowns or layoffs in quick-fashion
  • Weekly deal count dropping below 15 or rising above 25
  • Jewellery/omnichannel raises exceeding $15M rounds
  • Track Cult.fit's IPO pricing band and anchor book to gauge public appetite for consumer subscription models
  • Monitor competitor take-rate responses to Flipkart's zero-commission move
  • Screen distressed D2C brands post-Klydo for acquisition targets
  • Assess Aukera's unit economics as a template for capital-efficient jewellery bets