Innocent Fresh Foods to scale traditional snacks brand to 40-50 cities over 2-3 years

Pune-based packaged foods company, currently in ~1,000 retail outlets with Sattu, Thekua and Makhana SKUs, plans a multi-city push across tier-2/3 markets in north and east India. Channel mix spans general trade, e-commerce, quick-commerce and exports.

— Source publishedTue, 9 Jun, 2026, 11:37 IST·First seen Tue, 9 Jun, 2026, 11:41 IST·Source BL · Consumer & Economy

What happened

Pune-based Innocent Fresh Foods, present in ~1,000 retail outlets selling branded traditional foods like Sattu, Thekua and Makhana, plans to expand into 40-50

Key facts

  • 1,000 retail outlets
  • 40-50 cities
  • 2-3 years

Why this matters

Innocent Fresh Foods could become an attractive bolt-on for a larger packaged foods platform seeking ethnic snack SKUs and tier-2/3 distribution depth, especially if the multi-city scale-up strains working capital.

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