Intex targets Rs 1,500 crore by FY28 with Rs 200 crore manufacturing push and 50 stores
Intex Technologies plans a phased Rs 200 crore manufacturing expansion in Kundli, 50 company-owned Intex Smart World stores and 1,000 additional SKUs as it targets Rs 1,500 crore in revenue by FY28. The company also aims to grow online contribution to 15-20% of sales.
What happened
Intex Technologies · Intex targets Rs 1,500 crore revenue by FY28, backed by a Rs 200 crore Kundli manufacturing expansion, 50 company-owned Intex Smart World
Key facts
- Rs 800 crore revenue target this fiscal
- Rs 1,500 crore revenue target by FY28
- Rs 460 crore revenue last financial year
- Rs 200 crore phased Kundli manufacturing investment
- Rs 50 crore-plus first manufacturing phase investment
- 2 lakh sq ft initial facility area within 5 lakh sq ft compound
- 2 lakh coolers annual capacity
- Nearly 5 lakh fans annual capacity
- 50 Intex Smart World company-owned stores in first phase
- Rs 50 crore-plus store investment
- 800-plus active distributors
- 40,000-plus active retail touchpoints
- 2,000-plus current SKUs
- 1,000 additional planned SKUs
- 10-15% to 15-20% targeted online revenue share by FY28
- Rs 10-15 crore projected annual quick-commerce revenue
- 10%-plus EBITDA margin
- 1 million units annual Jammu capacity
Why this matters
Intex’s move into quick commerce and deeper digital distribution creates potential partnership opportunities in last-mile delivery, marketplace enablement, retail technology and consumer-durables service networks.
What to watch
- Quarterly revenue growth and stated progress toward the Rs 1,500 crore FY28 target.
- Number, city mix and same-store sales trajectory of Intex Smart World outlets.
- Capex deployment and production ramp at the Kundli facility.
- Online and quick-commerce share of sales versus the 15-20% target.
- Gross-margin movement, inventory days and receivables as SKU count and owned retail expand.
- Dealer retention or channel-conflict indicators following company-owned store openings.
- Service turnaround times, warranty claims and customer ratings as direct retail exposure rises.
- Prioritize Smart World locations in high-footfall tier-2 and tier-3 catchments where existing dealer awareness can reduce customer-acquisition costs.
- Use stores as omnichannel fulfillment, installation booking and after-sales service points rather than standalone sales outlets.
- Rationalize the planned 1,000-SKU addition around high-velocity accessories, small appliances and attach products to limit working-capital strain.
- Build channel-specific assortments and price guardrails to reduce conflict between dealers, owned stores, marketplaces and quick-commerce platforms.
- Use Kundli manufacturing to shorten replenishment cycles and increase localization in categories where import exposure or freight costs are material.
- Expand online contribution through exclusive bundles, service-led listings and rapid-delivery SKUs instead of broad discounting.