Intimate care goes mainstream: Sirona, Nua, Pee Safe ride D2C and quick commerce wave
India's intimate care category is broadening from menstrual hygiene into period underwear, postpartum, sexual wellness and men's hygiene. D2C-native brands Sirona, Nua and Pee Safe are leveraging ecommerce and quick commerce as private discovery channels, while HealthFab's ₹20 Cr raise signals fresh investor appetite in the segment.
What happened
Sirona · Indian intimate care category is expanding beyond menstrual hygiene into period underwear, postpartum, sexual wellness and men's hygiene, led by D2C
Key facts
- ₹20 Cr HealthFab raise
- ₹242.8 Cr BlueStone block deal
- 46.4 Lakh shares
- 4.1 Mn kirana stores
- ₹8,010 Cr Zepto fresh issue
- 11.35 Cr shares OFS
- ₹5,500 Cr Honasa FY31 target
- 15% EBITDA margin
- 3 Lakh outlets
- $9 Mn Manam Series A
- 150+ cacao farmers
Why this matters
Legacy FMCG and pharma incumbents should scout Sirona, Nua and Pee Safe for bolt-on acquisitions before category leaders consolidate adjacencies like sexual wellness and postpartum care.